{"id":1875,"date":"2024-01-29T18:40:24","date_gmt":"2024-01-29T18:40:24","guid":{"rendered":"https:\/\/maximalistproject.com\/?p=1875"},"modified":"2024-01-29T19:26:00","modified_gmt":"2024-01-29T19:26:00","slug":"pareto-principle","status":"publish","type":"post","link":"https:\/\/maximalistproject.com\/pareto-principle\/","title":{"rendered":"Pareto Principle: Optimize Your Life Using The 80\/20 Rule"},"content":{"rendered":"\n

In my 20s, I worked at a conversion rate optimization and A\/B testing agency. We helped some of the world’s most successful companies improve their sales and marketing.<\/p>\n\n\n\n

It was exciting, fulfilling, and endless work. With each successful test, we learned which messages and designs would perform best.<\/p>\n\n\n\n

But as we tested our way to more revenue for clients, their expectations would balloon. The “opportunities” for us to provide more “optimizations” would expand along with them.<\/p>\n\n\n\n

It was during this time I learned about the Pareto Principle, often called the 80\/20 rule. I learned how it could help us manage our sanity and the endless improvements needed for our clients.<\/p>\n\n\n